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Google Crowned World's Biggest Brand

by Tim Stevens on June 4, 2007 at 02:33 PM

Saying that Google is the world's most popular search engine is a statement that maybe only a time-traveler from 1994 would argue with. Saying it's the world's most popular brand, well, that's something altogether different. But, according to market research company Millward Brown and its BrandZ database of "brand equity," Google indeed owns the top slot as the most valuable brand in the world.

Google's brand value, as calculated based on the company's revenue and how much of that directly ties to awareness of said company, comes in at a whopping $66 billion -- $5 billion more than global megalithic corporation GE. This from a brand that won't turn 10 years old until September of 2008. GE, meanwhile, turns 115 this year. Cultural icon Coca-Cola ranks at the number four spot at $44 billion while Google's nearest direct competitor in the Internet search world, Yahoo!, ranks in at number 42 with a brand value of $13 billion.

Given the short amount of time it's taken Google to leapfrog the world's biggest, most established companies, it'll be interesting to see what Millward Brown's list looks like in another ten years. Will any of the old guard have slots on the list? Will GE and Coca-Cola be subsidiaries of Google? Or, will a new player in the game have catapulted ahead to the top of the list?

From gizmag

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Tags: business, Google, industry, search

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